All the departments of a billion-dollar company, in one login — and your agency built on top of it. A rate card that undercuts every agency in your market, recurring commission on everyone you bring with you, and four routes to a real income — costed line by line, with production help and platform fees taken out before the number you see.
Every large company runs on systems where all the departments connect. Your client does not have those departments. That gap is the whole business.
A billion-dollar company does not win because it hired better people. It wins because
marketing knows what sales promised, operations knows what marketing booked, and finance
sees all of it — one set of systems, every department wired to every other one the moment
it needs to be.
Your client has neither half of that. No systems, and no departments either. So the work
still has to happen, and it happens in their evenings, across six subscriptions that do not
speak to each other, with a spreadsheet doing the job of a database.
What the big one has
Departments that connect, on one source of truth
A specialist in every seat
Systems built to hand work to each other
Nobody re-typing anything
What your client has
Tabs, and subscriptions that do not speak
A spreadsheet doing a database's job
One freelancer, on and off
Them, personally doing the job of nine departments
You are not selling software. You are selling the departments — and the AI
to cover the head count they cannot hire yet. Which is why the quote lands: you are not asking
them to buy another tool to add to the pile. You are asking them to put the pile down.
PART 02
What you are actually selling
Not a subscription. A production company that fits in a browser tab — and the reason you can quote three days where an agency quotes three weeks.
Create 13
Studio — images, video and talking avatars from 20+ models
Episode Builder — a concept to a finished film, up to 3 minutes
Flow — node canvas: wire image → video → composition
Relay — chain models into one repeatable click
Timeline Editor — multi-track edit straight off your Vault
Creative Lab — plan scenes, lock cast, forge prompts
Post Composer — captions, posts and a content calendar
Power Writer, Idea Lab, Comedy Engine
Drop Lab, Meme Lab, GIF Lab
Sell 9
Deal Room — branded proposals and contracts, AI-written, PDF out
Pipeline / CRM — deals, stages and follow-ups on one board
Contacts / Leads — build and enrich your contact book
Exec Prospector — decision-makers at any company
Campaign Attack — campaign strategy for any brand or artist
Pitch Room — decks built from your Vault visuals
Creator Command — rate cards and media kits
Brand Kits, Rep Suite
Run 10
Project Manager — projects, tasks and delivery tracking
My Agency — your agency profile, team and clients
Event OS — events, guestlists, door and check-in
Calendar — everything syncs into one campaign calendar
Your production cost on a finished asset is measured in cents of credits. That is the whole basis of this business: you price on value and speed, never on cost, and you still land under what the agency across town quotes.
PART 03
You build on the thing you sell
Your agency runs on the same platform your clients buy. That is not a coincidence — it is the point.
The pipeline you chase your own leads through is the pipeline they get. The deal room you send
your proposal from is the one they will send theirs from. Your invoices, your calendar, your
booking link, your project boards, your contacts — all of it is the product. You are not a
reseller standing outside the thing. You are its heaviest user.
Your demo is your Tuesday
No script, no sandbox, no rehearsal
You open the work you were already doing
The objection you cannot answer is one you have already hit yourself
Every hour counts twice
Once as delivery a client pays for
Once as capability that stays in your shop
Getting good at it and getting paid are the same activity
You know your own costs
Your overheads are the rate card you quote from
No margin you have to guess at
You can undercut a market and still know the floor
The honest part
You pay for your own plan like anyone else, and it is taken out of every number on this page
before you see it. The Agency plan below carries Business at $350 / mo plus roughly $250 / mo
of credit top-ups — $7,200 a year, already subtracted. Building on the platform you promote
means you carry its cost. It also means you never quote a job you have not personally priced.
PART 04
The ladder members buy
Four rungs. Per-credit cost falls the whole way down, and every rung sits below the cheapest top-up — so subscribing is never the worse deal. Commission is a straight percentage of the price.
Plan
Price / mo
Credits
Seats
You earn (L1)
Your recruits (L2)
Solo
$60
450
1
$15.00 25%
$4.80 8%
Studio
$150
1,200
1
$33.75 22.5%
$11.25 7.5%
Business
$350
3,200
1
$66.50 19%
$21.00 6%
Scale
$700
7,000
1
$105.00 15%
$35.00 5%
Extra seat
$29
—
+1
$7.25 25%
$2.32 8%
Every plan includes one seat. Extra seats are $29 / mo each and pay you the same 25% — the last row of the table. Credit top-ups pay a tenth, split 7.5% to you and 2.5% to whoever brought you in.
Top-up
Credits
Price
Per credit
You earn
Studio 100
100
$10
$0.1000
$0.75
Studio 300
300
$25
$0.0833
$1.88
Studio 750
750
$60
$0.0800
$4.50
Studio 2000
2,000
$150
$0.0750
$11.25
Why the rate falls as the plan gets bigger
The percentage drops but the dollar climbs — a Scale account pays you seven times what a Solo account pays, for the same conversation. Moving your target one rung up the ladder is worth more than any rate you could negotiate.
PART 05
Three ways you get paid
They stack, and they are meant to. An agent who reaches the upper plans will be running all three at once — the mix is what makes the income survive a slow quarter.
100%
You deliver it
You sell the work and you make it, inside your own ContentPad account. The invoice is yours — all of it. Your only cost is your plan and whatever credits the job burns.
A $3,000 ad sprint costs you a few dollars of credits to produce.
25%
CPD delivers it
You find it and close it, the Blackbook production team makes it. You never touch the file. Useful for overflow, for work outside your skill set, and for the months you would rather sell than sit in Studio.
Anyone you bring onto the platform pays you every month they stay, at the rates in Part 02 — plus a second level on every account held by an agent you recruited. It recurs, so it compounds.
One Business account = $66.50/mo = $798 a year, for one sale.
The distinction that matters: route one is your agency, route three is your annuity. Service work pays this quarter and stops when you stop. Subscription commission is smaller per sale and never stops — it is what turns a good year into a business worth something.
What the work sells for
Standard-tier numbers — the tier you quote first. Essential runs roughly half; Premium two to three times.
Deliverable
Standard price
Essential
Premium
Product / brand image
~$75
$15–40
$120–400
Image pack of 10
~$600
$150–350
$900–2,500
Logo & wordmark
~$900
$150–500
$2,000–5,000
Look-kit (house style)
~$1,200
$300–800
$2,000–5,000
Character + model sheet
~$1,000
$250–600
$1,500–4,000
UGC / faceless short
~$200
$50–120
$300–600
Talking-avatar video
~$600
$150–400
$900–2,000
Motion / video ad
~$2,200
$400–1,200
$3,500–8,000
Animated pilot (~90s)
~$8,000
$2,000–5,000
$12,000–30,000
Ad sprint
~$3,000
$800–2,000
$4,500–10,000
Monthly retainer
~$4,000/mo
$1,000–2,500
$6,000–15,000
The add-ons that raise every quote
Paid-ad usage rights +30–50% · perpetual or broadcast rights +100–150% · rush delivery +25–50% · exclusivity or white-label +50–100%. These are close to pure margin, and clients who need them expect to pay for them. Offer 10–20% off per-project rates in exchange for a monthly retainer lock-in — you trade a little rate for revenue you can forecast.
PART 06
Four plans, costed honestly
Every figure below is what you keep after your ContentPad plan, your credit top-ups and the people you pay to help produce. Gross billings are shown so you can see the shape of the business, not so you can quote them as income.
Read these as a model, not a record
The agent programme is opening now, so nobody has run a full year on it yet. Every number on this page is built from the live plan prices, the published commission rates and the internal rate card — the real inputs — but the outcomes are modelled, not observed. What an agent earns depends on what they sell.
PLAN 01
The Operator
Solo. You sell it and you make it.
$75,800you keep · $6,318 / mo
Line
What it takes
Per year
Retainers you deliver
2 clients — $2,500 and $1,500 / mo
$48,000
Projects you deliver
2 ad sprints · 2 launch kits · 8 UGC batches
$18,800
Subscription commission
24 accounts — 16 Solo, 6 Studio, 2 Business
$6,906
Referred work
2 pilots a year, CPD delivers, you keep 25%
$4,000
Credit-pack commission
Roughly a third of your book tops up monthly
$389
Your ContentPad plan
Studio — $150 / mo
($1,800)
Credit top-ups
~$40 / mo beyond the allowance
($480)
You keep
gross billings $78,095
$75,815
The shape: two retainers are the whole floor. Land those and the rest is upside. Twenty-four referred accounts is roughly two a month for a year — people you already know, invited from your contacts book. No staff, no overhead, no one to pay but yourself.
The shift: this is the first plan where you stop being the bottleneck. One contractor doing production frees you to sell, and selling is what moves you up. Note the override line is small — $616 — because it is one agent's first year. It is the line that grows fastest.
PLAN 03
The Agency
A three-person shop, and you recruit as well as sell.
The unlock: $37,440 a year now arrives from commission and overrides before you sell anything — that is a salary's worth of floor under a business that still has its best month ahead of it. This is the rung where recruiting stops being a side activity and starts being the highest-paid hour of your week.
PLAN 04
The Regional
A real agency — team of five to eight, your own recruits under you.
The reality: $76,000 a year is now recurring commission and override — it covers your entire team's tooling and most of your overhead before a single invoice goes out. Note what did not change: the rate card. You got here on volume, a bigger team and a deeper book, not by charging more.
Read the assumptions, not just the totals
Every plan assumes about a third of your referred book buys a credit top-up in a given month, retainers hold for the full year, and contractors are paid as a share of service revenue rather than a salary. Change any of those and the number moves. The model is deliberately conservative in one place and generous in another: it assumes no churn on the subscription book, and it assumes you are paying for production help out of your own margin rather than marking it up.
PART 07
How the money actually reaches you
Worth knowing before you count on it.
Your invoices are yours. Service work you sell and deliver is billed by you, to your client, on your terms. ContentPad is not in that transaction — Deal Room writes the proposal and the contract, and the money goes where you tell it to.
Commission is attributed at checkout. When someone signs up through your invite code, your waitlist link or your contacts-book invitation, they are tagged to you. Every renewal writes a fresh commission row — it recurs for as long as they stay.
You need a Stripe Connect account to receive it. Finish Stripe's onboarding once, from Plans & Bank. Until it is done, commission accrues but cannot be sent.
Payout is a button, not a schedule. Commission sits as pending until you press Request Payout in the Bank. Minimum $1.00. There is no automatic monthly transfer — it moves when you ask for it.
Referred fulfilment is settled by CPD. Work you hand to the Blackbook production team is invoiced by CPD; your 25% is paid out on collection, through the same Connect account.
An honest word on timing
The economics here support a full-time career. They do not support a fast one. Ten referred accounts is about $290 a month — real, and nowhere near enough to live on. The first twenty-five are the hard part, and everyone who quits, quits there. What carries you through it is service work, which pays this month; what makes the fifth year worth more than the first is the book, which never stops paying. Build both from day one.
PART 08
You grow with them
The AI is scaffolding. You are meant to grow out of it — and so are they.
Most tools promise to replace the people you would hire. This one is built to hold the gap
until you can hire them. Day one you are one person holding nine departments' worth of tools:
you direct the AI, you review what it makes, and you keep the final word on everything that
leaves. That is enough to take on work you had no business quoting for last year.
Then the clients arrive, and what you need changes. You start needing people more than you
need prompts — and the people are already here. You hire out of the same network you have been
selling into. You refer the jobs that are not yours. You sub the overflow to an agent who is
strong where you are thin, and they do the same back.
Your clients change too. A client on ContentPad is not a logo on a retainer — they are a
member. Same rooms, same feeds, one message away. Their team grows, their plan grows, and your
commission grows with it in months where you sold them nothing at all.
Day one, on your own
The AI is nine departments
You direct it, review it, sign off what ships
You quote work that used to be out of reach
As the work lands
You lean on the AI less and on people more
You hire and sub out inside the network
The AI stops being the only one doing the work
Across the community
Clients become collaborators and referrers
Their growth raises your floor with no new sale
The agents you brought in are building too
This is the part a rate card cannot show you. The commission compounds —
but so does the room you are standing in.
Start where you are.
You do not need a team, a client list or a studio. You need one account, one first client, and the willingness to invite the people you already know. Everything else on this page is what happens after that.